Master Data Management
One Version of the Truth for Customers, Products, and Suppliers
What we do
When the same customer exists in five systems with five different names, addresses, and IDs, no analytics can be trusted. Master Data Management (MDM) creates a single authoritative record for your most critical entities — customers, products, suppliers — eliminating duplicates and contradictions across your data estate.
Ideal for
Organisations with multiple CRM, ERP, or e-commerce systems where customer, product, or supplier data is fragmented and inconsistent
Common applications
Customer MDM
Deduplicate and merge customer records across CRM, ERP, and billing systems — creating a single golden customer profile.
Product MDM
Maintain a single product hierarchy across e-commerce, ERP, and warehouse systems with consistent attributes and classifications.
Supplier MDM
Centralise supplier data across procurement and finance systems — ensuring consistent onboarding, classification, and payment details.
Azure-Based MDM Architecture
Design the MDM platform using Azure Data Factory, Synapse, and Azure Purview — governed, scalable, and cloud-native.
Matching & Merging Rules
Define and implement probabilistic matching algorithms to detect duplicates across systems with different identifiers.
MDM Integration with Downstream Systems
Publish the golden record back to CRM, ERP, and analytics systems so all applications consume the same trusted data.
How we work
Entity Analysis
Identify which master data entities cause the most painful inconsistencies and prioritise the first domain to govern.
MDM Architecture Design
Design the hub topology, matching rules, survivorship logic, and integration patterns for the golden record.
Build & Integration
Implement the MDM solution, configure matching, and build the integration back to source systems.
Stewardship Handover
Train data stewards on reviewing matches, handling exceptions, and maintaining the golden record quality.
What you receive
- MDM architecture design for agreed data domains
- Deduplication and matching pipeline
- Golden record store with survivorship logic
- Integration to downstream consuming systems
- Data stewardship workflow and exception handling process
- Data quality metrics for MDM domains
Ready to get started?
Let's discuss your requirements. No commitment, no sales pitch — just a focused conversation about your situation.
Book a free discovery call